ROMA - Clienti prestigiosi e potenti, previsioni non sempre azzeccate e grande disinvoltura nella presentazione dei risultati. E' in breve il profilo della Penn, Schoen & Berland Associates, la società americana che, secondo Berlusconi, sancisce con i suoi sondaggi il sorpasso della Casa delle libertà sull'Unione.

Voter Contact
A well-designed phone plan has the ability to concretely identify current and potential voters, help persuade potentials, and then remind them to vote on Election Day.

ID Calls: The Identification telephone contact allows us to find supporters and non-supporters, and the strength of their commitment. But most importantly, it allows us to find those who are persuadable and to determine which issues can be used to convince them to support our candidate. The voters who are firmly committed to not voting are indicated and are not contacted again. The voters who are solid supporters can be asked to take a media sign or other campaign materials. The potentially persuadable voters will be also be targeted with direct mail.

GOTV Calls: Shortly before Election Day, all favorable voters are telephoned and urged to "promise" to go to the polls early on Election Day. Research shows us that “promise” to vote actually has an impact on turnout. A second wave of GOTV contacts is conducted the evening before the election and Election Day itself. Supporters are reminded of their "promise" to vote, and if called on Election Day, they are asked if they have had the opportunity to get to the polls and vote. They are reminded of the location of their polling place and asked if they need transportation.